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Yellow Seed, A Conscious Trade Project
Strategy and Design
Supply Chain Transparency
Regenerative metrics and Measurements
Yellow seed: A community marketplace for cacao growers, service intermediaries and buyers
Yellowseed is a pioneering platform to link chocolate makers with cacao growers through an online platform. Terra Genesis International has been supporting Nancy Zamerowski and her talented team to pilot connections between cacao growing communities in Central and South America and small and midsized chocolate maker in North America. One of the most powerful aspects of Yellowseed has been Nancy’s leadership in convening stakeholders from across the supply chain to come together to discuss needs.
Terra Genesis’s role in this participatory process has been to continue to reframe the conversation for all stakeholders in terms of what the potential for collaboration is. Not just fixing problems, but finding the guiding north star that allows relationships to galvanize and move beyond simple transactional exchange into collaboration.
In addition to working with Yellowseed to pioneer this online direct trade community, Terra Genesis International has taken leadership in creating metrics and measurement protocols to quantifying ecological and social regeneration, and work to support farmers to have leadership in this process, so that the communities that are at the base of the value-adding process of chocolate making are able to generate meaningful milestones for their communities as well as voice what they need from buyers, in order to establish long, fruitful and commercially viable relationships.
Terra Genesis International and Yellowseed have partnered to bring together stakeholders from throughout the supply chain of cacao, from part to maker to customer, to explore their unique value offering. Stay tuned as Terra Genesis International, Yellowseed and our partners throughout the cacao value adding process work together to pioneer the transition from supply chain to regenerative producer web.
One of the core elements of TGI’s work with Yellowseed has been working to help develop the business model and value proposition of this bold new online platform that can benefit farming communities as well as create a sustainable business model for the platform itself. Direct Trade Cacao, available to anyone anywhere!